The Sovereign brand has always stood for three things: elegance, play, and unapologetic individuality. Whether you’re a glittery daydreamer or a sparkly revolutionary, Sovereign products exist to remind you that you are the magic.
Enter Sniglet — now the official font of the Sovereign brand and the crown jewel of Unicornland’s typographic identity.
Sniglet is no ordinary font. It’s round, quirky, and effervescent — like someone turned giggles into letters. And that’s fitting, because the word itself comes from a delightful bit of 1980s comedy culture, where it originally meant:
“A word that doesn’t exist in the dictionary, but should.”
This font lives up to that spirit — it gives shape to something beautiful, joyful, and previously unnamed. Just like Sovereign itself.
🧠What Is a Sniglet, Anyway? (And Why It’s Perfect for Unicornland)
Before it was a font, “Sniglet” was a word that didn’t quite belong anywhere — which, honestly, makes it the most unicorn word of all time.
Coined by comedian Rich Hall in the 1980s on HBO’s Not Necessarily the News, a sniglet is:
“A word that doesn’t exist in the dictionary, but should.”
These were clever made-up words for very real experiences — like:
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Aquadextrous – someone who can turn the faucet on and off with their toes
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Snackmosphere – the empty space inside a potato chip bag
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Pupkus – the moist residue left by a dog’s nose on a window
Sniglets are whimsy in word form. They capture the things we feel but can’t quite name — until someone names it just right.
That’s why when we found a font named Sniglet, we didn’t hesitate. The soft, round, playful curves of each letter felt like a visual sniglet: something that doesn’t technically exist in our world, but clearly belongs.
And in Unicornland, where names like “blessing” (for a group of unicorns) and “sparkle” (for a baby unicorn) are already redefining language with joy — it just makes sense.
✨ Why This Matters in Our World
We believe language is magic.
Words create worlds. Fonts give those words their personality. And Sniglet, by its very definition, celebrates creativity, play, and invention — the exact values Unicornland is built on.
Using Sniglet isn’t just a design choice.
It’s a declaration:
🖋️ That imagination matters.
🌀 That nonsense is sacred.
🦄 That everything magical deserves its own name.
🎨 Sniglet: Free Coloring Book!
To help all Unicornland citizens learn our new official script, we’ve created a Sniglet-themed coloring book you can download for free
đź“Ą [Download the Official Sniglet Coloring Book (PDF)]
Perfect for classroom activities, family art time, or brushing up before the next Unicornland spelling bee.